Tyler McMullen
February 7, 2017

The Super Bowl is one of the most-watched events in U.S. television, and presents a unique opportunity for companies to reach prospective customers through clever and well-placed advertising. This year, brands with ads drove an average increase in engagement of 437%, but that wasn’t the only engagement we observed — like last year’s big game, people signed off to watch the kickoff and halftime shows, and music streaming services also saw an increase in engagement as fans rushed to identify songs in commercials.

Tyler McMullen
February 3, 2017

In the months following the recent U.S. election, the American Civil Liberties Union (ACLU) has seen a sustained and rapid outpouring of support, reflected in record levels of giving and engagement with Following the first executive orders, we’ve seen exponential spikes in traffic to their website and a swell of donations. Here are the recent traffic patterns we’ve observed.

Tyler McMullen
January 24, 2017

There was an uptick in traffic to media sites during the 45th president’s inauguration, but it didn’t compare to the election. Engagement during the weekend of January 20, 2017 in many ways mirrored the crowds — the Women’s March in DC had three times more people than the inauguration, and we saw a corresponding disparity in sustained online engagement. While traffic was high at the beginning of inauguration, it quickly levelled off. On the contrary, engagement during the Women’s March remained high into Saturday evening.

Tyler McMullen
January 4, 2017

2016 was an eventful and emotional year, filled with surprises, cultural losses, tragedies, and the occasional glimmer of hope. Although we looked at 2016 as a whole, we found that the most instant and dramatic spikes in engagement were elicited by moments of global emotion — here’s a look at what we saw.

Fastly security blog icon
Jose Nazario, PhD
December 15, 2016

We took a look at some of the more recent (and troubling) threats on the internet, and found that the emerging IoT market is under attack. Internet-connected devices are being churned out of factories and infected by malware, or malicious code, at an alarming rate. Just how big of a problem is this? We did an analysis of the anatomy of an IoT botnet attack — here’s what we found.

Black Friday and Cyber Monday real-time insights blog icon
Anna MacLachlan
December 1, 2016

The Tuesday after Thanksgiving marks one of the biggest days of the year for donation sites, and giving numbers hit record highs this year. We’ve collaborated with the ACLU to share some hope-inspiring donation data.

Black Friday and Cyber Monday real-time insights blog icon
Tyler McMullen
November 29, 2016

Our CDN gives us a unique, real-time view of aggregated traffic patterns on the web. With the 2016 holiday shopping season upon us, we took a look at how shoppers have engaged with ecommerce sites — as expected, we saw a 207% increase in traffic as compared to normal at 11 AM ET on Black Friday. But, traffic spikes weren’t isolated to our ecommerce customers. We also saw increased engagement with charity donation sites as well as food-related sites.

Fastly Altitude logo
Rogier Mulhuijzen, Anna MacLachlan
November 15, 2016

In “How to solve anything” parts 1 and 2, we outlined how to use Varnish Configuration Language (VCL) to address some of your more challenging problems. In this post, we’ll discuss how Andrew Betts of the Financial Times uses advanced VCL to securely cache and serve authenticated and authorized content, and set up feature flags.

Tyler McMullen
November 11, 2016

Although online engagement increases with every election, the 2016 presidential election saw an especially dramatic boost. As surprising polling results rolled in across the nation, voters and global observers turned to trusted media sites to follow the politically polarizing race — here are some of the traffic patterns we observed.

Elaine Greenberg, Anna MacLachlan
November 3, 2016

With more and more ways for candidates to engage with voters online, campaigns face a unique set of technical challenges, many of which weren’t present during the last presidential election. In this post, we’ll discuss some of the technical challenges candidates’ engineering teams face in 2016, as well as some of the strategies we’ve seen.

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