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Real-time insights

February 7

The Gaga Dive, and other Super Bowl phenomenon

The Super Bowl is one of the most-watched events in U.S. television, and presents a unique opportunity for companies to reach prospective customers through clever and well-placed advertising…

February 3

Real-time insights, ACLU: exponential engagement following the U.S. election

In the months following the recent U.S. election, the American Civil Liberties Union (ACLU) has seen a sustained and rapid outpouring of support, reflected in record levels of giving and…

January 24

Engagement disparity: the inauguration & Women’s March

There was an uptick in traffic to media sites during the 45th president’s inauguration, but it didn’t compare to the election. Engagement during the weekend of January 20, 2017 in many ways…

January 4

The top 10 moments of engagement in 2016

2016 was an eventful and emotional year, filled with surprises, cultural losses, tragedies, and the occasional glimmer of hope. Although we looked at 2016 as a whole, we found that the most…

December 1

Real-time insights: ACLU + Giving Tuesday 2016

The Tuesday after Thanksgiving marks one of the biggest days of the year for donation sites, and giving numbers hit record highs this year. We’ve collaborated with the ACLU to share some…

November 29

Real-time insights: holiday traffic

Our CDN gives us a unique, real-time view of aggregated traffic patterns on the web. With the 2016 holiday shopping season upon us, we took a look at how shoppers have engaged with ecommerce…

November 11

Election day 2016

Although online engagement increases with every election, the 2016 presidential election saw an especially dramatic boost. As surprising polling results rolled in across the nation, voters…

October 19

Major moments from the third and final presidential debate

This election has garnered an unprecedented amount of attention, and while traffic to media sites increased during the third debate, major moments of engagement (spikes) decreased by 83% as…

September 27

How the internet reacted to the first presidential debate

As a CDN, we’re in a unique position to view traffic patterns: we’re able to get a closer look into traffic trends and spikes as they occur. This year’s presidential debate drew a record…

February 10

The Beyoncé Drop (and other Super Bowl phenomena)

Last Sunday over 111.9 million viewers tuned in for the Super Bowl. As a CDN, we’re in a unique position — we help companies handle the impact of successful Super Bowl ads, and monitor the…