The world has entered the AI era. While bots have been present for years, their volume has quickly scaled to a level that organizations must actively control or risk negative business and security implications. Unlike traditional application and API threats, bot traffic poses a nuanced challenge for organizations to manage. Bots account for nearly half of all web traffic, and they come with vastly different contexts and intentions, forcing organizations to distinguish between unwanted and wanted bots without affecting legitimate users.
Fastly Bot Management is built to respond to bot traffic with the nuance your organization and security posture require to drive your business forward in this new era of the internet.
Key use cases
Protect your intellectual property
Reduce fraud
Control operational spend
Prevent competitive intelligence
Safeguard revenue
Enhance customer trust
Gain Clear Visibility
Organizations are fighting an often invisible threat. A significant portion of traffic is automated, yet much goes undetected—impacting revenue, performance, and customer experience. Fastly Bot Management protects against abuse by highlighting requests from suspected bots, bad bots, and “wanted” bots with clear labels that organizations can use to create policies.
Identify automation on your Apps and APIs
At the core of Bot Management’s detection is a comprehensive combination of server-side and client-side detection capabilities that catch even the most sophisticated bots trafficking your apps and APIs. Their combination enables us to analyze metadata to identify anomalous characteristics of a request while examining how it operates within your environment.
Go beyond blocking
While practitioners have relied on binary block/allow decisioning to handle traditional AppSec challenges, bots operate in a gray area that requires more nuance. Fastly Bot Management offers resilience no matter how bots evolve with innovative features purpose-built for bot challenges.
Monetize AI traffic
AI is reshaping the world in real-time. As crawlers and fetchers repurpose an organization’s most valuable content, displaying it within chatbot queries instead of driving traffic to your business, businesses must incorporate this traffic into a unique strategy or risk impacting revenue. Fastly combines our award-winning detection with vendor partnerships to ensure that specific bots must pay a fee before accessing content.
Deceive attackers
Attackers are leveraging bots to launch attacks on a scale that forces defenders to stay at the ready and constantly block their latest attempt, but not anymore. Fastly’s Deception responses enable organizations to outsmart attackers, mitigating attacks while providing fake data to bots, thereby exponentially increasing the cost of retooling. Our deception responses address specific bot use cases like account takeover (ATO) and vulnerability scanning, and tilt the scales back in favor of defenders.
Shape how bots impact your business
As bots evolve, many solutions force teams into constant tuning or overly permissive policies that expose the business to abuse.
Fastly Bot Management provides control without complexity. Teams can label bot traffic using advanced signals, define behavior through an intuitive rule builder, and enforce policies consistently without ongoing manual adjustments.
Expand your detection with ContentGuard
Historically, caching reduced infrastructure costs while enabling search engine discovery. In the AI era, however, automated scraping can extract cached content at scale without delivering referral traffic.
ContentGuard extends Bot Management protection to cached assets, allowing organizations to control which bots can access high-value content. Combined with our innovative capabilities that go beyond blocking, ContentGuard helps prevent unauthorized scraping while preserving strategic visibility and control.
The Fastly Advantage
Fastly is powering the “always-on” real-time economy with a platform designed for resilience and security at a global scale. Fastly Bot Management combines deep visibility, adaptive responses, and precision control to reduce operational overhead while protecting revenue, applications, and customer experience. enabling organizations to confidently manage automation in the AI era. Contact us if you'd like to learn more