Unlock a 14% Lift in E-Commerce Conversions with Google Tag Gate

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As browser protections evolve and customer journeys grow increasingly complex, traditional client-side tags are dropping critical signals between initial interest and checkout.

Without complete conversion data, marketers are left optimizing campaigns with an incomplete picture - driving up customer acquisition costs and leaving advertising ROI on the table.

Join David Theobald, Field CTO at Fastly, and Ben Briskin, Conversion Measurement Lead at Google, as they break down how to capture lost conversion signals, build data strength, and optimize campaign ROI without impacting site performance or adding engineering overhead.

What you’ll learn:

  • The 14% Conversion Lift Opportunity: How restoring missing customer signals directly improves campaign visibility and drives higher observed conversions.

  • Fueling AI with Data: Why feeding complete first-party signals into Google Ads powers Smart Bidding to find your highest-value shoppers.

  • Zero-Cost Edge Routing: How Fastly securely processes server-side tags at the network edge to deliver maximum data accuracy with near-zero latency impact.

  • Code-Free, 5-Step Simple Setup: How to activate the Google tag gateway integration directly inside Google Tag Manager in minutes - with zero backend code or server management required.

Watch the on-demand recording.