Fastly helps ecommerce companies innovate faster. You can purge rapidly changing content like inventory or pricing within 150 milliseconds, so shoppers always see the most updated content. Our network caches more at the edge, reducing hits on your origin during high-traffic events, and improving shopping experiences across web and mobile.
To serve a rapidly growing international customer base, Boots UK needed a way to offload the delivery of dynamically generated content. Boots turned to Fastly for full-page caching and the ability to tailor the boots.com shopping experience to customers based on geographic location and user agent.
Why Fastly for Ecommerce
Reduce page load time by accelerating dynamic content and caching customized content.
Update content in real time to instantly reflect pricing and inventory changes worldwide.
Provide an interactive store experience regardless of traffic spikes or origin failure.
Serve personalized content based on visitor request criteria, such as location and device type.
Fastly is a certified Level 1 Service Provider, compliant with the Payment Card Industry Data Security Standard (PCI DSS). We use the power of our edge architecture and fine-grained controls to cache sensitive content in a compliant manner.
Ecommerce edge modules allow you to perform custom logic at the edge, tailoring how content is served to your end users and ensuring the best shopping experience possible.
Authorize requests faster by placing access at the edge rather than sending requests to your origin server and back again.
Serve tailored content to shoppers based on predefined virtual boundaries, directing traffic to optimize site performance.
Create the best possible experience for your customers by detecting mobile devices and serving device-optimized content.
Give priority to active buyers while directing casual shoppers to a waiting room if your site becomes overloaded during peak traffic events.
Accelerate site performance by serving cacheable content and only sending requests for “uncacheable” content — such as the shopping cart — back to origin.