Image Optimizer

Rapid image processing at the edge

Image Optimizer can cut page load times to delight your visitors and improve search engine rankings — all without burdening your team and without having to invest in a costly dedicated solution. Plus reduce manual effort by transforming your images automatically instead of creating new variations each time you need to crop, resize, or make any other changes.

Transform and serve images faster

Offload image transformation to our powerful edge cloud platform. When an image is requested, we resize it, adjust quality, crop/trim, change orientations, convert formats, and more, all on demand. This eliminates latency and allows you to improve page load times, bolstering your site’s SEO performance.

Cut infrastructure costs

With Image Optimizer, you can reduce costs and improve productivity. Eliminate expensive image transformation applications and servers at your origin. Save on storage costs by storing one source file and generating the optimal image for each profile on demand, at the edge. Lower egress costs by caching more at the edge.

Delight your users — and team

Image Optimizer can help delight your site’s visitors with fast-loading pages — and let your dev team focus on more fulfilling work than optimizing images. You could save time like one customer, who said we optimized their entire image library for mobile in about a week — a project that would have otherwise taken six months to complete.

Hear why customers love Fastly’s Image Optimizer

With more than 70% of Buzzfeed’s traffic coming from mobile devices, BuzzFeed needed a better way to serve their gif-heavy content to an increasingly discerning audience that’s more likely to abandon a page the longer it takes to load.

Fastly's Image Optimizer converts animated gifs to MP4 videos for faster load times, a smoother experience, and significant savings on end-users’ bandwidth.