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Simon Wistow

Simon Wistow

VP Strategic Initiatives, Fastly

Simon is a co-founder at Fastly, where he helps lead strategic initiatives. Before helping found Fastly, Simon was a senior search engineer at Yahoo! Europe, LiveJournal, SixApart, Scribd, and then at social help desk company Zendesk. In a past life, he worked on R&D for a leading VFX Company doing films like the Harry Potter series, Troy, Kingdom of Heaven, Sunshine, and Wallace and Gromit. At one point he worked as a cowboy in Australia. Mostly because it seemed like a good idea at the time. Find him on Mastodon: [@simonwistow@hachyderm.io](https://hachyderm.io/@simonwistow)

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5 Ways to Optimize for Holiday TrafficSimon Wistow

During the holiday season, which normally accounts for 20-40% of total sales annually, it's critical for e-retailers to provide their users with a smooth, responsive shopping experience. Recent research has shown that 40% of online shoppers will move to a competitor’s site if yours doesn't load in 3 seconds or less. In fact, about $3 billion in revenue is lost annually due to customers abandoning shopping carts on slow web sites. With that in mind, here are Fastly’s top 5 tips for optimizing and speeding up your site for the holidays.