Traffic to ecommerce sites remained higher than normal throughout the week of Thanksgiving, with more traffic overall on Cyber Monday than Black Friday — as of 9 PM ET on 11/28, traffic was 39% higher as compared to 9 PM ET on 11/25.

11/24 9:00 AM ET a 35% increase in ecommerce traffic on Thanksgiving morning as people started their holiday shopping.
11/24 9:00 PM ET a 62% increase in ecommerce traffic Thanksgiving evening as people went online to take advantage of doorbuster sales after dinner
11/25 8:00 AM ET a 53.5% increase as Black Friday kicked off.
11/25 11 AM ET a 207% increase as midday approached.
11/25 11 PM ET a 93% increase as sales concluded and shoppers rushed to complete purchases.
11/27 11 PM ET an 81% increase in ecommerce traffic just before sales began.
11/28 12:00 AM ET a 95.5% increase as Cyber Monday began.
11/28 12:00 PM ET traffic leveled off slightly, but remained at 83% above normal as sales continued.
11/28 11 PM ET a 129% surge as people rushed to get their shopping done before sales ended at midnight.
11/29 1 AM ET a 77% increase as midnight approached on the west coast and shoppers hurried to make the most of Cyber Monday deals.