/ Blog

Follow and Subscribe

Black Friday is Dead, Long Live Black Fridays: Cyber 5 Traffic Insights

Robyn Bean

Senior Product Marketing Manager, Content Delivery

+ 1 more

Black Friday isn’t the traffic spike it used to be. Fastly’s data shows holiday demand now stretches across all of November. Here’s what Cyber 5 2025 really looked like.

December 09, 2025
Prepare for peaks

All blog posts