MWM delivers AI-powered apps that enable anyone with a smartphone to bring their creative ideas to life. The company first launched a single application, edjing, a powerful pro DJ tool that’s easy enough for beginners to use. Today, it’s the world’s most downloaded DJ app. Fast forward just over a decade and MWM is the world’s largest consumer app publisher excluding games. The company greatly diversified its offerings to include apps for music, photo editing, video creation, and others. Since 2020, MWM has made its publishing platform public to top app studios and developers, aiming to create the largest global developer community.

With over 50 apps in its portfolio, MWM is a global leader in the development and publishing of creative mobile applications powered by AI. MWM’s expertise spans across various fields such as music, drawing, photography, and video, with their apps among the most sought-after on the app stores.

Headline

MWM uses Google Cloud and Fastly to power its leading creative app publishing business and deliver fast, engaging content experiences for millions of users in 180 countries.

Challenge

MWM has seen enormous increases in the volume of app content in the past few years, along with millions of new monthly active users (MAUs). The IT team knew they needed to prioritize scale, performance, and latency. They also had to keep IT costs in check.

The team explored the possibility of moving to other cloud services but redetermined that Google Cloud and Fastly deliver the best mix of capabilities and efficiencies. With Google Cloud and Fastly, MWM could keep costs under control and still scale services, without having to deal with big jumps in IT administration and costs.

“Our tech team can make anything possible with inspiration,” says Charles Perrot, Chief Operating Officer at MWM. “We’re always looking for the next great app. We also have to manage a massive number of multi-active users across our apps. There are constant updates, downloads, and a huge amount of data. We invest in automation, engineering, and infrastructure to ensure we continually enable exceptional experiences.”

Solution

MWM uses Fastly’s Content Delivery Network (CDN) to quickly deliver apps and content to people across 180 countries from centralized storage in Belgium. A software development kit (SDK) is embedded in the apps for system abstraction, while MWM developers upload and download content from the company’s storage system without having to think about location or content replication.

This fulfills MWM’s goal to have an internal Developer Experience that allows a single content upload somewhere in the world to be available globally the next second.

MWM appreciates the self-serve nature of Fastly services. “Fastly documentation offers the details we need to quickly set up very complex integrations through a simple dashboard,” explains Delepine. “It’s been invaluable in enabling us to efficiently manage our global storage environment. It takes just minutes to update apps and seconds to push everything live worldwide.”

MWM transacts with Fastly through Google Cloud Marketplace to further streamline deployments and billing. Looking ahead, MWM is exploring other areas where Fastly will benefit its business, including security, edge computing, and network optimization.

MWM is incorporating AI into its apps and is excited to continue adopting more technologies that will further improve customer experiences and drive exceptional content delivery.

Takeaways

Supporting MWM’s success are Google Cloud and Fastly. MWM has collaborated with both companies for years to power its growing business. More recently they’ve looked to integrate more advanced AI technologies to transform what customers can do.

Google Cloud & Fastly has enabled MWM to remain autonomous through self-service solutions, exceptional documentation, and direct access to experts who can answer any questions.

Results:

Maintains stable IT costs while doubling its revenue
Improves user experiences with faster content and app delivery in 180 countries
Supports millions of MAU, scaling to meet double-digit monthly growth demands
Augments content and app delivery services through Fastly CDN

mwm.ai
Industry: SaaS, High Technology
Location: Paris, France
Customer since: 2024

Favorite features

“For a global business like ours that has two engineers managing data and three overseeing backend systems, Fastly and Google Cloud provide the low-maintenance, complementary solutions we need to succeed with a lean team. Having the right tools and systems enable us to avoid weeks of coding and other challenges. Fastly cuts months off of site development time.”
— Damien Delephine,, Head of Engineering, MWM

“With the support and expertise of Google Cloud and Fastly, we can focus fully on producing the best experiences, encouraging downloads, monetizing content, and growing our MAU base through our great apps. We want to unlock people’s creativity and are committed to only using the technologies that best support our goals.”
— Charles Perrot,, Chief Operating Officer, MWM