Between Two Ferns with HRC
When Emmy Award-winning comedy website Funny Or Die aired their popular “Between Two Ferns” interview with Hillary Clinton, the video was viewed more than 30 million times in the first 24 hours, retweeted over 28,000 times, and they saw double the amount of traffic they had seen after airing the 2014 interview with Barack Obama.
The video was viewed more than 30 million times during the first 24 hours (breaking their previous viewership records as the highest first-day viewership in Funny Or Die history).
First debate - September 26, 2016
On average, traffic to media sites increased 63% between 8:40 and 10:50 PM ET. We saw spikes of up to 3,000% to sites with fact checkers when Hillary Clinton referenced her own website and its fact checkers.
The Hillary Clinton campaign website is behind Fastly, which gave us unique visibility into the Democratic candidate’s site traffic patterns during the debate. Traffic to hillaryclinton.com surged during the debate as viewers reacted to both candidates, increasing by 6,500% as compared to normal after the debate started and staying above 2,000% after the debate ended.
Second debate - October 9, 2016
In contrast to the first debate, we didn’t see large spikes with new media during the second debate — traffic remained high, so we suspect engagement was steady throughout the debate.
Third debate - October 19, 2016
While traffic to media sites increased during the third debate, major moments of engagement (spikes) decreased by 83% as compared to the first debate. New media traffic increased by 33% after the third debate started, and steadily increased by 43% throughout. At the debate’s conclusion, traffic was 67% higher than the week prior to the debate.
Election day 2016 - November 8, 2016
Voters flock to media sites to follow a polarizing race
Over 75 million global tweets were sent related to the 2016 election, and traffic remained high throughout the day – we saw a sustained increase in traffic for media sites with real-time election coverage, with traffic to these sites surging 9x higher than average weekly traffic. We also hit a record 5 million requests per second as the world went online to monitor the election. On a normal day, media traffic normally drops off around 1 AM ET as readers shut off screens to go to bed; media traffic on election night was 350% above average as anxious viewers flocked online to check election results and watch the markets fall.
Nytimes.com election coverage
The New York Times removed their paywall for 72 hours from 12:01 AM ET on Monday, November 7 until 11:59 PM ET on Wednesday, November 9 so readers could freely consult the news site for live election coverage and a real-time election map. We'd like to extend a special thank you to The New York Times, who graciously allowed us to share the nytimes.com traffic trends we observed for November 8-9, 2016.